
By Greg McKinney Mineola Texas
In the 1970s, amidst the vibrant atmosphere of the disco era, Chevrolet introduced a revolutionary design for their pickup trucks, known as the “square body” design. Spanning from 1973 to 1979, this era marked a significant transformation in the style, motor options, and transmission choices of Chevrolet pickups. Decades later, the square body design has experienced a remarkable resurgence in popularity, capturing the hearts of automotive enthusiasts and collectors alike.
The Square Body Revolution: The early 1970s brought a shift in automobile design, as Chevrolet broke away from the curvaceous shapes of the past and embraced a more angular and boxy aesthetic. Introduced in 1973, the square body design featured a chiseled front fascia, straight lines, and squared-off corners, setting it apart from its predecessors. This new styling approach gave Chevrolet pickups a bold and purposeful presence on the road, making them instantly recognizable.
Styling and Design Changes: The square body design marked a clear departure from the rounded curves of the previous generation. The front grille was enlarged and featured a prominent horizontal bar with Chevrolet’s iconic bow-tie emblem, flanked by dual stacked headlights. The fenders were squared off, and the hood and cab roof were straighter, contributing to the truck’s boxy appearance. At the rear, the rectangular taillights mirrored the front’s dual headlight design, creating a cohesive look.
As the square body design evolved through the years, Chevrolet introduced various trim levels and special editions. The Silverado, Cheyenne, and Scottsdale were among the popular trims, each offering unique features and styling cues. These options allowed buyers to customize their pickups to match their preferences and needs.
Motor and Transmission Options: During the 1970s, Chevrolet offered an array of engine choices to power their pickups. From fuel-efficient six-cylinder engines to robust V8 powerplants, customers could select an engine that suited their driving requirements. Some of the popular engine options included the 250ci inline-six, the 305ci V8, and the 350ci V8, all of which provided a blend of reliability and performance.
In terms of transmissions, Chevrolet offered both manual and automatic options. The three-speed manual transmission was the standard choice, providing a straightforward and rugged driving experience. However, for those seeking more convenience, a three-speed Turbo Hydra-Matic automatic transmission was available as an upgrade, offering smooth shifts and ease of operation.
Resurgence in Popularity: As the years passed, the square body pickups garnered a devoted following, becoming a symbol of nostalgia and Americana. Their simple yet robust design, combined with the availability of various body styles (regular cab, extended cab, and crew cab) and bed lengths, made them versatile workhorses. As a result, many square body pickups from the 1970s have been lovingly preserved and restored by collectors and enthusiasts.
One of the key factors contributing to the resurgence in popularity was the strong aftermarket support for square body pickups. Specialty shops and manufacturers began producing reproduction parts, allowing owners to restore their trucks to showroom condition. Additionally, the customization scene embraced these classic Chevrolets, with many enthusiasts modifying and upgrading them to suit contemporary tastes while retaining their vintage charm.
Furthermore, the square body design’s reputation for durability and reliability played a significant role in its resurgence. Many owners who acquired these pickups in their heyday have fond memories of their dependability and have passed down their love for these classics to the next generation.
Conclusion: The square body design of Chevrolet pickups from 1973 through 1979 marked a defining era in automotive history. Embracing a boxy and angular style, these pickups stood out with their unique aesthetics and robust build quality. The availability of various motor and transmission options made them appealing to a broad range of customers.
Decades later, the square body design has experienced a well-deserved resurgence in popularity. Preserved, restored, and cherished by collectors and enthusiasts, these classic pickups continue to evoke a sense of nostalgia and appreciation for a bygone era. The enduring charm of the square body design ensures that these Chevrolet pickups will forever hold a special place in automotive history and the hearts of truck aficionados worldwide.







